What We Do
Taking a unique approach to protecting coastlines and surf though a combination of protected areas, economics, and direct action.
Through our World Surfing Reserves program protect amazing surf spots and coastlines, by working on long-term conservation through outreach, planning and community capacity building.
Through Surfonomics we determine the economic value of a wave and surfing to local communities to help decision makers make choices to protect the value of their coast and waves.
When an epic wave or coastline is under threat from poorly planned development or pollution, we mount campaigns to educate the public and take direct action through our Endangered Waves and Branded Campaigns.