Fernando Aguerre was born and raised in the coastal city of Mar del Plata, Argentina where, along with his brother and lifelong friend, Santiago, he got involved with surfing, a passion that would shape both of their lives, as well as the future of surfing in Argentina and the rest of the world. In the 1980s, Fernando and his brother co-founded Reef, a sandal and surfwear company, which grew to be one of the leading surf brands in the world. He served as CEO of Reef until 2003, and in 2005 the brothers sold the company to VF Corporation.

Fernando has also served as president of the International Surfing Association since 1994, and has grown the ISA into a global organization recognized by the IOC, with members in over 55 countries. In addition to his long-term presidency at the ISA, he co-founded PASA, the Pan American Surfing Association in 1992, serves on the Senior Advisory Board of Directors for the Surf Industry Manufacturers Association (www.sima.com) and as President of the SIMA Humanitarian Fund. Fernando actively participates as a member of several other humanitarian and environmental surfing-based organizations, always as an unpaid volunteer in search of his dream of a better world. He's the father of 13-year-old triplets, and continues to surf daily near his home in La Jolla, California.