Save The Waves Coalition

Life Is A Wave Makes Splash in SF!

Save The Waves Founder Will Henry with 2012 Wave Saver Award recipient Wallace J. Nichols. Photo: Sam Henderson

San Francisco, CA – Life Is A Wave, the annual fundraiser hosted by Save The Waves Coalition, once again washed through the halls of 111 Minna Gallery in downtown San Francisco on Friday night, June 15th. The sixth annual bash raised $60,000 for Save The Waves’ environmental programs, to further protect and preserve surfing coastline around the world.

Wallace “J.” Nichols, Research Associate at the California Academy of Sciences and environmental campaigner, was presented with the 2012 Wave Saver Award for his work protecting the ocean environment. “Most people know I’m an optimist,” said Nichols to attendees at the evening’s VIP reception. “I’m an optimist because of groups like Save The Waves and because of people like you in this room, that are joining together in this fight to save our oceans.” Nichols is a longtime Save The Waves supporter and advisor, and also serves on the World Surfing Reserves Vision Council.

This year’s event featured an “Evolution of the Wetsuit Fashion Show,” supported by O’Neill, Hotline, and Matuse Wetsuits, in honor of the newly dedicated Santa Cruz World Surfing Reserve. It also brought together live music from up and coming artists Mars Today and Jake Nielsen’s Triple Threat, as well as top talents DJ Julicio and DJ Teeko.

“The event was a tremendous success and we’re so appreciative of the support for our efforts,” said Save The Waves executive director Ginaia Kelly. “Life Is A Wave is a rallying cry for the greater community around the importance of coastal protection and the fight to protect our special surfing areas.”

Save The Waves would like to send an enthusiastic thanks to all those who donated to the auction and attended the event, as well as Life Is A Wave 2012 event sponsors, including Billabong, Pacifico, Hangar One Vodka, Clif Bar, Patagonia, Zola, Quiksilver Foundation, RVCA, Surfline, Hog Island Oyster Co., Longboard Vineyards, Peligroso Tequila, 7x7, and Earshot Entertainment. Please visit for a complete list of event friends and donors.

About Save The Waves Coalition: Save The Waves is a global nonprofit organization dedicated to
protecting and preserving the coastal environment, with an emphasis on the surf zone, and educating the
public about its value. Save The Waves is a 501(c)3 California nonprofit.

-- Click here for more event photos on Flickr --


The crowd perusing the auction. Photo: Sam Henderson

STW supporters Kelly Scherf and Emily LaTourrette with board member Pete Reich. Photo: Sam Henderson


Billabong VP of Marketing Graham Stapleberg with STW board president Dean LaTourrette. Photo: Sam Henderson


-- Click here for more event photos on Flickr --


Save The Waves presents



111 Minna Gallery, San Francisco

Friday, June 15th, 6:30pm - Midnight

* Live music by Mars Today (formerly Yung Mars) and Jake Nielsen's Triple Threat
* DJ sets by DJ Julicio and DJ Teeko
* J. Nichols to be honored as the 2012 Wave Saver
* Evolution of the Wetsuit Fashion Show sponsored by O'Neill Wetsuits and Hotline Wetsuits
* Live and Silent Auction including fabulous vacation packages, custom, limited-edition surfboards, wetsuits, one-of-a-kind art, and more!
* Surf films
* Hosted VIP Reception with open bar & food by Hog Island Oysters, Longboard Vineyards, Pacifico, Peligroso Tequila and more
* Plus additional surprises and entertainment!



This annual fundraiser bash is a benefit for Save The Waves Coalition's nonprofit environmental programs.




Illustration By Tom Veiga


Visit our sponsors & learn more about their great products:









Edwin W. Pauley Foundation

2-Mile Surf Shop, 21st Amendment Brewery, 7x7 Magazine, Adventure Out, Akira Sushi, Alex Fang, Alex Martins, Andreini Surfboards, Andy Davis, Angulo Designs, Another Planet Entertainment, Anthony Ghiglia Photography, Arbor Longboard, Art Gimbel, Auralia Holistic Fitness, Backpacker Magazine,
Beach Chalet Brewery, Bill Hawley/Random Ridge Vineyard, Billabong, Blondstone Jewelry Studio, Body Mechanix, Breath Deeply Pilates, Brian Bennett, Cavallo Point, Channel Islands Surfboards, Chardonnay Sailing Charters, Chris Clemente, Chris Malloy, Clif Bar, Costanoa Resort, CR Surf Travel Company, David Gardner, District Wine Bar, Dream Inn Hotel, Earshot Entertainment, Eckerman Studios, Elise Lorimer, Emile Hawley, Entropy Surfboards, Family Cycling Center, FCD Surfboards, Forever Stoked, Funky Door Yoga, Geoff Ragatz, Giant Reef Limo, Hanger One Vodka, Hindquarter Bar and Grille, Hog Island Oyster Co., Homegrown Surfboards, Hotel Vitale, Hotline, House of Big Fish and Ice Cold Beer, Intercontinental Hotel, International Orange, Isurus Wetsuits, Jaimal Yogis, Jay Drake, Jeff Mendelsohn, Jeff Parry, Jim and Anne Mott, Jim Hernandez, John Mel, Kayak Connection, KEEN Footwear, La Casa del Camino, Las Olas Surfboards, Left Bank Brasseries, Lewellyn Ludlow, Longboard Vineyards, Marmalade Boutique, Matt Proehl, Matuse Wetsuits, Meyerhoffer Surboards, Michael Merrill Design Studio, Michael Mina, Monterey Bay Aquarium, Monterey Plaza Hotel, Mountain Hardware, Namu, Nicholas Vitale, Nick Allen, Nickelodeon Theatre, O'Neill Wetsuits, Ola Chica, OluKai, Pacific Blue Inn, Patagonia, Paul Ferraris, Paul Kirkland, Pearson Arrow Surfboards, Peligroso Tequila, Phase One Surfboards, Phoenix Hotel, Presidio Golf Course, Quiksilver Foundation, REI, RVCA, Ryan Craig, Santa Cruz Boardroom, Santa Cruz County Symphony, Santa Cruz Experience, Santa Cruz Seaglass, Santa Cruz Skateboards, Scribe Winery, Sean Davey, Sector 9 Skateboards, Serena Mitnik-Miller, Seth Migdail, Shakespeare Santa Cruz, Shay Sayre, Sigal Gerber Fine Jewelry, Sports Basement, Steve Hawk, Stranded Beauty Bar, Sugar Bowl Ski Resort, SUP Shack, Surfline, Tal Fletcher, Tea House Spa, Tiffany Morgan Campbell, Timbuk2, Tower 15 Winery, Villa Motagne, Vince Broglio, Volcom, Will Henry, Wolfgang Bloch, XCEL Wetsuits, Zola

Yvon Chouinard, Nell Newman, “J.” Nichols, Wolfgang Bloch, Mark Massara, Fernando Aguerre, Greg Long, Holly Beck, Hans Hagen, Wingnut, Steve Hawk, John McMahon, Kevin Hillyer, Brian Veit, Michael Stewart, Alex Fang, Kyle Thiermann, Brian Kilpatrick, Marc & Betty Andreini,
Sarah & Mike Gerhardt, Frosty & Zeuf Hesson


Click here to read the Life Is A Wave press release.