Pristine coastline and quality surfing waves have an enormous social and economical value - a value that is underestimated by political leaders and business people.
Save The Waves' research and economic studies are helping to change that.
Surfonomics - The Impact of Surfing on the Local Economy of Mundaka, Spain
Melissa Murphy - College of Oceanic and Atmospheric Sciences, Oregon State University and
Maria Bernal - Autonoma University Madrid, Spain
Commissioned by Save The Waves Coalition
Summary of Key Findings:
1) Surfing and the wave at Mundaka has an estimated positive economic impact of up to $4.5 million per year to the local economy - in a town of approximately 1,900 people.
2) Surfing at Mundaka adds up to $1.5 million in annual personal income to the local population, and supports up to 95 jobs.(1)
3) A majority of survey respondents claimed they would no longer visit Mundaka if the wave there were significantly degraded.
4) Local businesses estimated that up to 40% of their customers are surfers or surf spectators, and that the loss of business due to the degradation of the wave and the cancellation of the Billabong Pro contest could be as high as 50%.(2)
For media inquiries and for more information on the study, please contact Save The Waves at +1-831-426-6169 or info@savethewaves.org
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(1) Estimate based on visitation levels of 40,000 per year.
(2) Based on informal interviews with local businesses.
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