Protect the places you love.
Save The Waves protects coastal resources through a unique combination of protected areas, economics, and direct action.
STW & UGG Launch New Partnership & Film
Save The Waves Coalition and UGG are proud to announce a new partnership to protect coastlines and surf ecosystems around the globe.
Everyday tool to protect the places you love.
The Endangered Waves App empowers and incentivizes surfers and beachgoers to monitor the health of their own coastlines through crowdsourced data.
Noosa Approved as 10th WSR.
Noosa, Australia was chosen as the 10th World Surfing Reserve for its beautiful pointbreaks and visionary coastal conservation.

What We Do

Save The Waves protects coastal ecosystems around the world in partnership with local communities, utilizing a unique combination of protected areas, economics, and direct action.


World Surfing Reserves

Through our World Surfing Reserves program we protect amazing surf spots and coastlines, by working on long-term conservation through outreach, planning and community capacity building.



Through Surfonomics we determine the economic value of a wave and surfing to local communities to help decision makers make choices to protect the value of their coast and waves.


Endangered Waves

When an epic wave or coastline is under threat from poorly planned development or pollution, we mount campaigns to educate the public and take direct action through our Endangered Waves and Branded Campaigns.

Breaking News

Save the Waves Coalition Visits Huanchaco World Surfing Reserve and Chicama

Save The Waves visited the World Surfing Reserve in Huanchaco, Peru in a delegation that explored the place, waves and ancient culture, while strategizing the World Surfing Reserve’s next steps, progress and needs. Written by Carlos Antonio Ferrer.

STW and UGG Announce New Partnership

“With their programs so deeply ingrained in the surfing community, the Save The Waves team was a natural choice and perfect partnership for UGG,” said Ian Stewart, Vice President of Global Marketing at Deckers Brands. “UGG was founded by a young surfer, so supporting our cherished waves and coastlines is really a way for us to return to our roots.”

ENSENADA FREE OF PLASTICS. No more single use plastic in Bahía de Todos Santos by 2019

Over the next 6 months, the World Surfing Reserve, and partner organizations will work with the local government to create education efforts about the plastic pollution problem and empower local people to find sustainable strategies to live without plastic.


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Make a Donation
Make a Donation

Donate to Save The Waves and support our ongoing mission to protect and preserve the coastal surf zone.

Sustaining Members
Sustaining Members

Provide critical, continued support to enable us to invest together in long-term coastal conservation.

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Shop for the Cause

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“As surfers we intuitively know how special these areas are, and it’s up to all of us to help educate the general public on the importance of protecting them. I’m proud to support Save The Waves effort to protect and steward these coastal treasures.”

~Greg Long, Big Wave Tour Champion 

“Working with Save The Waves has allowed us to identify the problems and solutions of other waves in danger, and the knowledge and experience that STW brings is essential for the protection of any coastal community.”

~ Ramon Navarro, Patagonia Ambassador 

“I support Save The Waves because helping preserve the oceans and its waves is part of helping protect happiness for us and future generations… A must do for any decent human being.”

~Fernando Aguerre, ISA President 

Follow Us



  • Now touring the #WestCoast!! Save The Waves Film Festival is screening up and down the Californian coast starting N… 15 hours ago
  • Thank you to Art by Kathryn Beals for launching a new benefit series for Save The Waves! Her 12'' x 12'' acrylic… 6 days ago
  • #WorldSurfingReserve in action! Bahía de Todos Santos #WSR Manager  @maraarroyo  tackling #microplastic and leading c… 3 weeks ago

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