Jeff Mendelsohn is founder and CEO of New Leaf Paper, a company he created with the mission of driving a fundamental shift toward sustainability in the paper industry. Jeff envisions a complete redesign of the industry to incorporate the principles of sustainability. Since it was founded in 1998, New Leaf Paper has driven real change in the marketplace, and inspired some of the largest paper companies to respond and evolve due to environmental concerns.
Jeff’s interest in socially responsible business transcends the goals of New Leaf Paper, and he actively works to support the growth of the socially responsible business community. He’s a frequent speaker on the topic of sustainability, and serves as advisor to numerous organizations on responsible and sustainable business practices.
When not out on the road, Jeff resides on his boat in Sausalito, California, plotting Northern California surf missions and, when conditions permit, kayaking his way across the Bay to go to work in downtown San Francisco.