Fernando Aguerre was born and raised in the coastal city of Mar del Plata, Argentina where, along with his brother and lifelong friend, Santiago, he got involved with surfing, a passion that would shape both of their lives, as well as the future of surfing in Argentina and the rest of the world. In the 1980s, Fernando and his brother co-founded Reef, a sandal and surf-wear company, which grew to be one of the leading surf brands in the world. Fernando served as CEO of Reef until 2003, and in 2005 the brothers sold the company to VF Corporation.
Fernando is the President of the International Surfing Association (ISA) since 1994 and is the primary driver of the Federation’s growth and development into a global organization recognized by the International Olympic Committee, with members in over 99 countries on five continents. Fernando and the ISA continue to pursue Duke Kahanamoku’s dream of the inclusion of surfing in the Olympic Games.
In addition to his long-term presidency at the ISA, Fernando co-founded the Pan American Surfing Association (PASA) in 1992, he is a founding member and serves on the Senior Advisory Board of Directors for the Surf Industry Manufacturers Association (SIMA); and former President of the SIMA Humanitarian Fund. In 2012, Fernando received the “Dick Baker Memorial Award.” In 2013, was awarded the prestigious “Waterman of the Year Award” by SIMA, the highest surf industry recognition by his peers for his business, sporting, and philanthropic leadership in Surfing and action sports.
Fernando actively participates as a member of several other humanitarian and environmental surfing-based organizations, including SurfAid International, Save The Waves, and many more; always as an unpaid volunteer in search of his dream of a better world. He is married to Florencia and the father of four children, dividing his time between his home in Mar del Plata, Argentina and La Jolla, California. A lifelong surfer, still finding the time to surf the waves of the world nearly every day, especially those in his California backyard and at the venues of the ISA World Surfing Championships.