Mara Arroyo Rodriguez
México Regional Manager
Mara Arroyo grew up in Ensenada, Baja California, Mexico. She studied Architecture and completed a Masters Degree in Conservation of Architectural Patrimony at the Universidad Michoacana (UMSNH). In 2004 she returned to Ensenada and conducted research in indigenous communities, focusing on environmental conservation and sustainable rural livelihoods, working with the Kumiai population of San José de la Zorra. In 2013 she spent two semesters working at the University of Melbourne, exploring new ways of linking conservation and rural livelihoods.
Today, Mara is currently doing a PhD on Environment and Development at the Autonomous University of Baja California, México. Her research is focused on developing a multidimensional analytical framework for surf break conservation and management at Bahía de Todos Santos World Surfing Reserve. One of her main professional and personal goals is to use her experience in social sciences to contribute to natural resources management and sustainable development practices in Mexico. She is also part of the advisory board of United Athletes of the Pacific Ocean (UAPO), a not-for-profit organization with the mission to promote youth surfing in Baja California, Mexico and California, through surfing competitions, cultural exchange and environmental education.