A Celebration of Surf & Coastal Conservation


Life Is A Wave is the foundational Bay Area conservation gala, welcoming and unifying the surfing, environmental and entrepreneurial communities to protect the coast for generations to come. Hosted in Santa Cruz at the Dream Inn for the first time, Life Is A Wave will overlook the Santa Cruz World Surfing Reserve and Cowells Beach.

This will be a special evening, celebrating of heroes of coastal conservation and raising funds for our valuable programs to protect surf ecosystems around the world.

May 23rd | 6PM - 12AM

The Dream Inn, Santa Cruz, CA

Our Wave Savers

Each year Save The Waves recognizes and honors an outstanding athlete, business and environmentalist for their contributions to protecting our waves and coasts. We award these amazing individuals, organizations and companies at Life Is A Wave’s Gala and thank them for their dedication to conservation.

Athlete of the Year
Athlete of the Year

Bianca Valenti
Big Wave Surfer

Environmentalist of the Year
Environmentalist of the Year

Reece Pacheco
Executive Director WSL PURE

Business of the Year
Business of the Year

Klean Kanteen
Presented to Caroleigh Pierce

Learn more about our Wave Savers and their accomplishments!


It’s everything you love about Life Is A Wave from a new location and venue! We’ve moved from San Francisco to our hometown in Santa Cruz. Hosted at The Dream Inn, this year’s gala overlooks the coastline of the Santa Cruz World Surfing Reserve and site of our successful campaign at Cowell’s Beach. We’re excited to share our coastal backyard with you for this special evening!


Dan Malloy

Sarah & Mike Gerhardt

Patrick Trefz

Greg Long

Al Ramadan

Ben Rewis

Marc & Betty Andreini

Rusty Miller

Bryan Cole

Mark Cunningham

Jane McKenzie

Danny Hess

Julie Cox

Greg Jones

Cliff Kapono

Greg Martinez

Peter Dering

Daniel Hayes

Live & Silent Auction

Life Is A Wave features both a live and silent auction. Gala attendees can bid on our amazing well curated items. Auction items include a trip to the Kelly Slater Wave Ranch, tropical surf getaways, yoga retreats, beautiful handmade custom surfboards, high end wetsuits and numerous pieces of art from prominent California artists.

Art & Prints
Art & Prints

Iconic photos and beautiful artwork, all custom framed. Our annual auction boasts a large and unique curation.

Custom Surfboards
Custom Surfboards

Handcrafted by local legends and shapers, these boards are custom made and only available at LIAW.

Getaways & Trips
Getaways & Trips

Memorable trips to faraway surf destinations. Weekend escapes to local adventures and excursions.

Become A Sponsor

Interested in supporting, sponsoring or donating to Life Is A Wave?

View the Sponsorship Opportunities here and email us at to get involved and make an impact for our coastlines. 


Sponsored by: